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Charles Cuttone


April 15, 2015
Have a Coke and a Bud

Major League Soccer is now a Coca-Cola league. The beverage brand signed a four-year agreement to sponsor the league, a deal that also includes U.S. Soccer and a renewal of the company's standing partnership with the Mexican National Team’s U.S. Tour.

April 2, 2015
Puma re-ups Italy, MLS goes global

Major League Soccer has stated its intention of being one of the top leagues in the world, and increasingly, fans around the globe are getting an opportunity to see what the league has to offer. The league, through its international TV sales partner IMG, is now distributing its games in the United Kingdom, Brazil, the Middle East and part of Africa.

March 20, 2015
MLS adds three sponsors

Major League Soccer kicked off its season with huge crowds for expansion franchises in Orlando and New York City, and added three new national sponsors to boot.

March 3, 2015
USL makes changes at the top

After a busy offseason which saw the addition of 13 teams, the United Soccer League's senior leadership is also undergoing a massive change. Tim Holt, who has served as USL President since 2009 and has been with the organization since 1999, is leaving to pursue other opportunities and is being replaced by Jake Edwards.

February 12, 2015
Fox gets another World Cup

Fox has been awarded the United States television rights to a third World Cup, without yet having broadcast its first.

February 10, 2015
Scotiabank to sponsor CONCACAF tournament

The Confederation of North, Central American and Caribbean Association Football and Scotiabank have joined to rename its continental club championship competition,

December 21, 2014
Banks banking on soccer sponsorships

Both CONCACAF and the Portland Timbers have announced new partnerships with banks, a growing category in soccer sponsorship.

October 14, 2014
New beer for MLS, new marketing group for NSCAA

Heineken has announced a new long term partnership making it the official beer of Major League Soccer. The import beer replaces Budweiser as the league's brew sponsor, a relationship that ran back to the founding of the league in 1996.

September 1, 2014
CONCACAF sells global media rights to IMG

CONCACAF has reached an agreement with global sports marketing company IMG to markets its international media rights for all of the Confederation’s 2015 events, as well as some events this year.

July 14, 2014
Big week for adidas

It's been a big week for global sportswear brand adidas. The country most closely associated with the three stripes brand won the World Cup on Sunday, but that win just capped off two other deals for the company which reached a ten-year agreement with Manchester United to become the team's apparel brand, while also renewing a deal with the Mexican Football Federation for El Tri.

July 10, 2014
Fans tuning into World Cup in record numbers

Any notion that American fans would completely lose interest in the World Cup once the United States was eliminated have been proven false, with ESPN continuing to set record breaking audience numbers through the semi-finals.

June 24, 2014
USA-Portugal: Most-viewed soccer match ever in U.S.

The USA's thrilling 2-2- draw with Portugal on Sunday was the most viewed soccer game in American history. The ESPN telecast averaged 18.2 million viewers and peaked with 22.9 million viewers, while another 6.5 million watched on Univision.

June 9, 2014
Dempsey jersey is top seller

Seattle Sounders FC forward Clint Dempsey tops Major League Soccer's list of most popular jerseys. The U.S. Men’s National Team captain vaulted to the top of the list after signing with Seattle in August 2013.

May 15, 2014
Soccer’s broadcast boom

The big buzz in the soccer industry is about soccer on television, and it's not just Major League Soccer's new big-bucks deal with Fox Sports, ESPN and Univision.

May 13, 2014
Fox Sports 1 and 2 boss Nathanson believes in Johnson, Wynalda broadcast pairing

NEW YORK -- Anyone who has watched a Champions League match on Fox Sports 1 or 2 has become familiar with the preferred broadcasting team. Gus Johnson and Eric Wynalda have formed a unique partnership.

May 12, 2014
MLS get big jump in fees in TV deal with Fox, ESPN, Univision

NEW YORK-- Major League Soccer is getting a significant bump in both its television exposure, and the amount of money it will collect to broadcast those games. Three major broadcasters; ESPN, Fox Sports and Univision have partnered for eight years starting in 2015 to televise a package of MLS games, as well as a package of U.S. Soccer matches.

April 28, 2014
Topps hopes to score with MLS license

Long known for producing baseball cards, Topps, Inc. hopes to find a new collector's market with its Major League Soccer card set. The New York-based company signed a long term deal with Soccer United Marketing last year, and just recently came out with its 2014 retail MLS product.

April 2, 2014
Riverhounds file Chapter 11, MLS gets an airline deal

Warning to lower division teams with aspirations of building their own stadiums and someday making the jump to Major League Soccer. It's not that easy.

March 24, 2014
EPL gets a boost from Olympics, Nike adds US Youth Soccer

Bolstered by lead-ins from the Sochi Olympics as well as heavy promotion within Winter Games coverage, live game telecasts of the Premier League on the networks of NBCUniversal posted the league’s best-ever monthly audience in the U.S. in February.

March 19, 2014
MISL preparing for (another) reboot

The ever-turbulent world of indoor soccer continued to churn with Monday’s announcement by the United Soccer Leagues that it plans to restructure the Major Indoor Soccer League, and that several of the league's existing teams would not return, putting the 2014-15 season in doubt.

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