October 14, 2014 SOCCER BUSINESS
New beer for MLS, new marketing group for NSCAA
Heineken has announced a new long term partnership making it the official beer of Major League Soccer. The import beer replaces Budweiser as the league's brew sponsor, a relationship that ran back to the founding of the league in 1996.
July 14, 2014 SOCCER BUSINESS
Big week for adidas
It's been a big week for global sportswear brand adidas. The country most closely associated with the three stripes brand won the World Cup on Sunday, but that win just capped off two other deals for the company which reached a ten-year agreement with Manchester United to become the team's apparel brand, while also renewing a deal with the Mexican Football Federation for El Tri.
July 10, 2014 STILL WATCHING
Fans tuning into World Cup in record numbers
Any notion that American fans would completely lose interest in the World Cup once the United States was eliminated have been proven false, with ESPN continuing to set record breaking audience numbers through the semi-finals.
June 9, 2014 SOCCER BUSINESS
Dempsey jersey is top seller
Seattle Sounders FC forward Clint Dempsey tops Major League Soccer's list of most popular jerseys. The U.S. Men’s National Team captain vaulted to the top of the list after signing with Seattle in August 2013.
May 15, 2014 SOCCER BUSINESS
Soccer’s broadcast boom
The big buzz in the soccer industry is about soccer on television, and it's not just Major League Soccer's new big-bucks deal with Fox Sports, ESPN and Univision.
May 12, 2014 TRIPLE THREAT
MLS get big jump in fees in TV deal with Fox, ESPN, Univision
NEW YORK-- Major League Soccer is getting a significant bump in both its television exposure, and the amount of money it will collect to broadcast those games. Three major broadcasters; ESPN, Fox Sports and Univision have partnered for eight years starting in 2015 to televise a package of MLS games, as well as a package of U.S. Soccer matches.
April 28, 2014 SOCCER BUSINESS
Topps hopes to score with MLS license
Long known for producing baseball cards, Topps, Inc. hopes to find a new collector's market with its Major League Soccer card set. The New York-based company signed a long term deal with Soccer United Marketing last year, and just recently came out with its 2014 retail MLS product.
March 19, 2014 SOCCER BUSINESS
MISL preparing for (another) reboot
The ever-turbulent world of indoor soccer continued to churn with Monday’s announcement by the United Soccer Leagues that it plans to restructure the Major Indoor Soccer League, and that several of the league's existing teams would not return, putting the 2014-15 season in doubt.
January 22, 2014 SOCCER BUSINESS
Pepsi builds a super team
Pepsi Cola has put together a global all-star team to promote its brand, a lineup that would be the envy of any free-spending European club—if it was a lineup that were to actually take the field.
January 19, 2014 SOCCER BUSINESS
Voit partners with NASL
Ever since soccer balls stopped being just black and white hexagons, one of the most iconic designs has been the red, white and blue stars design of the North American Soccer League. First implemented in 1974, the ball’s design had a rebirth with the re-launch of the league four years ago. Now Voit, perhaps better known for volleyballs and basketballs, hopes to capitalize on the design.
December 23, 2013 SOCCER BUSINESS
For Barca, Intel Inside
Barcelona has found another way to extract even more dollars out of lucrative shirt advertising--by getting a company to put their logo on the inside of the shirt. Computer chip maker Intel signed an agreement with the Spanish club that does just that.
World Cup Draw telecast averages 489,000 viewers
BRISTOL, Conn---Last Friday’s Final Draw for the 2014 FIFA World Cup on ESPN2 averaged 489,000 viewers and 353,000 households, based on a 0.3 U.S. household rating, making it the most-watched FIFA World Cup Draw on the ESPN networks, according to Nielsen Media.